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Buell Motorcycles to Unveil Super Cruiser Prototypes and SuperTouring Preproduction Models at Daytona Bike Week

Updated: May 29, 2024

Grand Rapids, MI - Buell Motorcycles, manufacturer of the highest-performing superbikes in America, is gearing up for its premier showcase at Daytona Bike Week, March 1-10, 2024. The event's highlight will be the debut of the highly anticipated Super Cruiser prototypes, marking a milestone in Buell's relentless pursuit of excellence and commitment to eager fans.


Buell Super Cruiser Prototypes

Buell Super Cruiser Production-Intent Prototypes



Following the resounding success of its Super Cruiser concept bike in 2023, Buell is thrilled to present the exciting evolution of their production intent prototypes. These represent our engineering and design teams' ingenuity and Buell's dedication to redefining the riding experience.


In addition to the Super Cruiser prototypes, Buell will unveil their preproduction 185 HP, 1190cc SuperTouring modular superbike featuring several refinements from the version showcased at last year's Daytona event. Set to hit the market in late 2024, the SuperTouring model promises to elevate the standard of touring motorcycles and become the world's fastest adaptive motorcycle.


Attendees at Daytona Bike Week can also expect an exciting lineup of 2023 and 2024 Hammerhead and SX models, including exclusive one-off paint schemes created especially for the occasion. Buell enthusiasts are invited to visit the Buell tent located along Destination Daytona to see these remarkable machines up close and talk shop with our team members.


Commenting on the upcoming event, Bill Melvin, CEO of Buell Motorcycles, expressed his excitement: "Daytona Bike Week is a super fun highlight to start our 2024 calendar, and this year’s going to be awesome showing off company growth, innovations, and the hot energy for the Super Cruisers. Buell's committed to pushing the boundaries of performance and design, while fulfilling the needs of the American biker community."


As Buell continues to lead the charge in high-performance American motorcycles, Daytona Bike Week is a testament to our dedication to excellence and innovation. For more information about Buell Motorcycles and our latest developments, visit buellmotorcycle.com and join us on social media.


About Buell Motorcycles:

Buell Motorcycles is an iconic American motorcycle manufacturer known for its rich heritage, exceptional performance, and unwavering commitment to rider satisfaction. With 40 years of experience, Buell Motorcycles continues to push boundaries and deliver exhilarating two-wheeled experiences.


For more information, please visit www.buellmotorcycle.com, and connect with us on social media for the latest updates and news.


For media inquiries, please contact




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Buell Motorcycles

Our mailing address is:


Buell Motorcycle

2700 Patterson Ave SE

Grand Rapids, MI 49546 USA


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