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Design Transforms Invention Into Reality

Creating bikes worthy of the Buell name is no small feat. A Buell bike is hardy, durable - she is insanely powerful, yet continues to push boundaries for innovation, aesthetics and efficiency.

Iron sharpens iron, so we decided to push boundaries by inviting key members of our industry to join in on the next step in Buell’s evolution.

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Buell Hammerhead

Powerful. Radical. Unique.

Designed in collaboration with well-known Industrial Designer Ryan Hahn, the Hammerhead was rebuilt to celebrate a new era.

Knowing the brand was back and Buell was going to show our new machines to the world, we chose the Hammerhead as our super-sport debutante. Placing our Buell® ET-V2 1190cc V-Twin alongside FiF technology allowed us to launch a compelling performance combo that competes with the highest levels of twin-cylinder racing today.

Ryan Haan’s artistic genius brought out multiple angles of concepts, each showing how Buell CEO Bill Melvin’s initial sketches of aggressive lines and edges could be merged with the existing 1190 platform. The result was a mean machine with the Desire to Dominate - one that pays tribute to Buell’s bloodlines in the breaking of limits.

"Ryan has the whole concept-to-reality process flow down in such a beautiful way; then when you get to the production model it’s a continual revision with bodywork suppliers to make sure that the real-life design looks the same as the concepts."

Bill Melvin


Buell SuperTouring

The SuperTouring is a modular superbike designed to champion supersport fans and tourers worldwide. Created in collaboration with award-winning designer J. Ruiter, the creation of this very first open-sourced platform began with Buell’s iconic, tough-as-nails FiF base in the back of the Buell factory. Re-imagining ‘Frankenstein’ to modular supertourer meant realizing every rider’s need to accessorize or adapt; as such, Buell’s CEO Bill Melvin and Ruiter reduced the prototype to her most primal foundation, rebuilding the stripped chassis to better fit different riding styles. 

The end result was the birth of the world’s fastest adaptive motorcycle. 

Today, we celebrate Buell’s unique history with versatility; thanks to the 1190 SuperTouring's modular design, conversion to track day is possible in under an hour with a few simple adjustments to the seat, footpegs, handlebars, and fairing.


Buell Super Cruiser

When Buell first approached Roland Sands (Roland Sands Design) about building a high-performance cruiser using Buell’s 1190cc ET-V2, the market was full of heavy American bikes. There was a need for a high-performance cruiser, a machine that harkened to the fast-and-hot V-twins of the 30’s.

Buell’s history with the FXR, combined with the build quality of the existing Buell chassis parts, motor and rolling kit made for a natural project - one that started life as a fast and capable street fighter born in the middle of the country.

It was as if the Super Cruiser designed itself. Much of the Buell rolling kit was kept standard, with the OEM swingarm, forks and original 17” wheels and innovative perimeter braking system engineered to work with a road-friendly chassis design.

In the end, the bike accomplishes primary its goal of having a major attitude adjustment; the Super Cruiser has kept streetfighter performance edge while transforming into a capable, club-style bike with attitude and style.

“I’ve been working on projects like this for 20 plus years and this is the first time a performance cruiser has been built without the typical V twin performance compromise of weight and motor width / length. 450lbs, 175hp, correct geometry and an attitude to match - yeah, that’s the business, right there.”

Roland Sands

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