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Buell Motorcycle Co. Begins Deliveries of Much Anticipated Super Cruiser After EPA & CARB Approvals


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Grand Rapids, MI — December 17, 2025


Buell Motorcycle Co., the iconic American motorcycle manufacturer, proudly announces the start of customer deliveries for its long-awaited Super Cruiser. Now fully certified with EPA and CARB approvals, this milestone marks a new era for Buell and the American motorcycle market. 


The Super Cruiser has ignited enthusiasm since its concept debut in 2023, capturing the imagination of riders nationwide with its bold design, brutal power delivery, and unmistakable presence on the road. After rigorous engineering, production and retail customer delivery of this highly anticipated model has officially begun.


“It’s exciting to be delivering the bikes to the customers. It has been a journey re-growing Buell to this stage of production and now the customers can take their own journey on the Super Cruiser,” said Bill Melvin, CEO of Buell Motorcycle Co.


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Responding directly to rider feedback, Buell intentionally incorporated a high percentage of domestically sourced components, reflecting the company’s commitment to craftsmanship and quality. Each Super Cruiser is hand-assembled in Grand Rapids, Michigan, where Buell’s team blends precision engineering with the raw character enthusiasts have come to expect. 


Buell’s transparent development journey invited the motorcycle community to witness every step of the Super Cruiser’s evolution, from concept sketches and prototypes to final production engineering, merging the story between the brand and its riders.


Buell offers direct-to-customer sales and delivery, or delivery through Buell’s network of Premium Service Centers. Buell’s national service footprint has expanded to more than 80 authorized service locations, delivering expert support coast to coast, with plans to grow to 120 service centers in 2026. This growth demonstrates Buell’s long-term commitment to nationwide coverage and rider confidence.


With EPA and CARB approvals finalized, production momentum strong, and deliveries underway, Buell once again proves that American engineering, passion, and performance can redefine what riders expect from their motorcycle.


Buell Motorcycle Co.


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